Search Engine Marketing

SEM ServicesWith over 150 Billion searches taking place on Google alone every month, there is no denying search engines can drive massive amounts of traffic to your website. However, many marketers get search engine optimization and search engine marketing wrong. Both SEO and SEM can be highly elusive, and in most cases it takes a team of experienced professionals to get the job done right. Further, when pursuing search engine traffic, many marketers pigeonhole clients into ‘packages’ that may or may not be suited to their marketing goals.

With Velkaluna, things are different – we implement custom-tailored campaigns based on your needs. Given every client has different needs, we don’t see how a cookie cutter approach can deliver the results you desire.

In it’s most basic form, search engine optimization (SEO) ensures that your website appears at the top of today’s most popular search engine’s search results when someone searches for a word/phrase related to the products/services you offer. We achieve this through a variety of on-site and off-site marketing techniques, as both play a huge role in achieving first page rankings.

Further, we focus on quality instead of quantity. Over the years, search engine experts have repeatedly emphasized that search engines favor websites that provide unique, highly relevant content. Therefore we see SPAM and black-hat methods as worthless. In addition they are dangerous, primarily because search engines can penalize your site if they see that you are using dubious methods to manipulate their results. While black hat methods may be inexpensive upfront, they typically lead to short-term success, are fraught with danger, and fail to achieve the consistent, long-lasting results business owners crave. If you are going to spend time and money doing SEO, make sure you get it done right the first time.

Search engine marketing (SEM), on the other hand, involves paid advertising (called Pay Per Click or PPC). PPC is an entirely different beast than SEO, and we treat it as such. With your advertising dollars on the line, achieving a positive ROI is of the utmost importance. Given this, we approach every campaign with a fresh perspective and a focus on high performance.

At Velkaluna, once we understand your business and your objectives, we can intelligently tailor the appropriate SEO and SEM campaign for maximum results. Whether that leads us to a single project or many long-term projects, rest assured we will deliver a detailed, ROI-driven campaign.

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